Our roots

Antonella's connection with Monferrato has ancient origins. Her grandmother Antonietta Vicario was born and raised together with her sister Adelaide in Cocconato. In the small town cemetery, there are the graves of that branch of the family. Antonietta, primary school teacher, married Ferdinando Parigi, heir to a family of vermouth producers in Chivasso. During the war the Parigi family fled to Cocconato to escape the bombing of Turin in the Second World War. In those hills Antonio, Antonella's father, a young eighteen year old man, joined the Partisans risking his life many times to preserve freedom and democracy of Italy.Today you can find traces of this history by tasting the Paris vermouth recently put back into production. After a life entirely spent in Turin, Antonella rediscovered her roots by being the Councillor for Culture and Tourism of the Piedmont Region for five years. Travelling up and down the hilly landscape of Monferrato, she reconnected with a piece of herself and her childhood.